Companies in the last decade have positioned the RTD (Ready To Drink) tea and coffee market as recreational products, which has proved beneficial in attracting younger population. Furthermore, the focus on high protein, low sugar diets is stimulating demand for green tea, ground coffee and artificial sweeteners, which have shown strong signs of promise over the past three years. India is the second largest tea producer and consumer after China and fourth largest tea exporter after Kenya, China, and Sri Lanka. The key coffee producing and exporting nations are Brazil, Vietnam, Columbia, Indonesia, Ethiopia and India among others. Brazil is the world's largest producer, exporter and consumer of coffee.